Newsletter  |  November 2023

Branding in Focus

Every month, CS Brand Group shares insights and brings clarity to the ways branding can help private equity funds and their portfolio companies create value and achieve growth. We see brand as the most overlooked commercial element in private equity transactions — and we’re here to change that. Discover the latest in the world of B2B branding below.

CUSTOM BRAND SOLUTIONS FOR

CARVE-OUTS

When businesses embark on the complex journey of divesting units or subsidiaries, they don't just face challenges — they can also unlock unique opportunities.

A crucial yet often overlooked way to generate more value from these carve-outs?

Developing a strong, strategically sound brand identity.

At CSBG, we specialize in crafting tailored brand strategies, ensuring your carve-out entities shine independently in the market. We'll navigate the complexities with you and guide your organization through the branding process efficiently and effectively.

We're committed to respecting transition terms while ensuring everything stays on-time, on-budget, and aligned with your investment strategy.

See when to engage us: https://csbg.co/when-to-engage/

CREATING A BRAND IDENTITY FOR QUALITATIVE AND QUANTITATIVE SOFTWARE

Formerly QSR International, Lumivero has a rich history in qualitative data analysis software solutions. They sought to expand into quantitative data and predictive modeling.

Together with CSBG, they embarked on a journey to refine Lumivero's brand identity. Through meticulous research and insightful discussions, we crafted a brand that aligns with Lumivero's forward-looking vision. This included a revamped logo, strategic launch communications, and comprehensive materials to highlight their expansive capabilities.

Witnessing Lumivero's transformation has been deeply rewarding. This rebrand not only consolidates their diverse suite of offerings but also sets the stage for their growth beyond the realm of higher education. We are proud to be part of this evolution.

Read more about the engagement here: https://csbg.co/our-work/lumivero/

WE SPEAK C-SUITE TO CREATE TOTAL BRAND SOLUTIONS

We help c-suite executives create meaningful solutions with a single turnkey partner.

We understand that effective communication is key to unlocking the potential of any executive team. By communicating comfortably with them, we unearth the deep knowledge they hold and apply it to a fully realized brand.

Our process is purpose built to keep up with the speed at which c-suite executives operate. That means we help them create the most value with their branding within strict investment timelines.

If you need a single turnkey brand partner that can navigate the complexities of your business, let’s get in touch.

THAT’S ALL FOR THIS MONTH

Interested in learning more how branding drive your investment goals? You can reply directly to this email or check out our website here: 

https://csbg.co/